Most people who buy a Nithyam calendar have never seen a perpetual calendar before. This article explains what it is, how it works, why it exists, and why the Indian language editions are something that has never been done at this level before. A perpetual calendar is a calendar that never expires. Unlike a paper or printed calendar that becomes useless on 31 December, a perpetual calendar works for every year without any modification. It shows the day of the week, the date,

There is a difference between something that decorates a wall and something that belongs on a wall. Decorations are chosen for how they look. Objects are chosen for what they do and how they look doing it. Most walls are full of decorations. Very few walls have objects. A decoration is passive. It receives light and returns an impression. A painting, a print, a mirror, a macrame piece, these are decorations. They do their job by being looked at. When you stop noticing them, w

We live in an economy that is very good at making things that need replacing. Paper calendars need replacing every year. Phone cases need replacing every two years. Furniture that looked good in the showroom needs replacing when the trend changes. The replacement cycle is not accidental. It is designed. The business model of most consumer goods depends on you needing another one. There is a small category of objects that sit outside this cycle. Objects designed and made to la

A perpetual calendar lives on your wall for the rest of your life. The colour you choose for it is not a seasonal decision. It is a permanent one, in the same way that the colour of a sofa or the finish of a floor is permanent. It should be chosen with the same care. When we designed the Nithyam collection, we did not want five colours that looked like five options in a dropdown menu. We wanted five distinct objects, each with its own personality, each speaking to a different

There are dates that matter more than others. The day a child was born. The day two people decided to spend their lives together. The day a person retired after forty years of work. The day a business opened its doors for the first time. The day someone moved into the first home that was truly theirs. These dates do not need to be written down to be remembered. They are already carried. But there is something different about having them visible, set permanently on a wall, mar